The major players operating in the global cosmetics market are Procter & Gamble, L'Oreal S.A., The Estee Lauder Companies Inc., Coty Inc., Shiseido Company, Limited, Colgate-Palmolive Company, Kao Corporation, Beiersdorf Group, Unilever, Amorepacific, Johnson & Johnson Services, Inc., Revlon, Inc., LMVH, Oriflame Cosmetics Global SA, Espa, Henkel AG & Co. KGaA, Mary Kay, Natura&Co, CHANEL, and KOSÉ Corporation among others. These players are adopting various organic and inorganic growth strategies to sustain themselves in the competitive market. For instance, in November 2021, Estée Lauder Companies Inc. partnered with Florida A&M University for a new talent and development program to build the next generation of Black beauty leaders in Travel Retail. This development was in line with the company's commitment to Racial Equity. This enabled the company to create an exclusive internship and scholarship program with Florida A&M University. Further, in the same month, in November 2021, Procter & Gamble announced the deal to acquire the Indie skincare brand Farmacy Beauty. With this acquisition, the company wishes to double down on the skin care products it offers in the market. 'L'Oréal (France)', 'Unilever (United Kingdom/Netherlands) ', 'Estée Lauder Companies (United States) ', 'Procter & Gamble (United States) ', 'Colgate-Palmolive (United States) ', 'Shiseido (Japan) ', 'LVMH (France) ', 'Beiersdorf (Germany) ', 'Natura &Co (Brazil) ', 'Coty (United States) ', 'Kao Corporation (Japan) ', 'Amorepacific Corporation (South Korea) ', 'Puig (Spain) ', 'Henkel (Germany) ', 'L'Occitane International (Luxembourg) ', 'Mary Kay (United States) ', 'Avon Products (United States) ', 'Revlon (United States) ', 'Sally Beauty Holdings (United States) ', 'Intercos (Italy)'